Social Media Marketing That Builds Pipeline, Not Just Followers

Strategy, content, and community management across 3-5 platforms from $1,200/month. We measure leads and engagement, not vanity follower counts.

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Most social media agencies sell you a follower count and call it a win. We don't, because follower count doesn't pay your mortgage. What we measure is engagement that actually correlates with pipeline: profile clicks, DM conversations started, link clicks to your site, and (when we have visibility) leads sourced from social.

Lead4U has run social for B2C retailers in Plano, B2B service firms in Las Colinas, restaurant groups across DFW, and nationwide e-commerce brands. The honest truth: social works for some businesses extremely well and for others it's a tax. We'll tell you honestly which side your business sits on before you sign anything.

What's included

A monthly social retainer covers strategy, creation, and execution end-to-end. Here's what's in scope.

Channel strategy + audit

We start by deciding where you should actually be. Some clients are 80% on Instagram + LinkedIn and we kill the rest. Less is more — three great channels beat seven mediocre ones.

Monthly content calendar

A planned mix of evergreen, timely, promotional, and engagement-driving content. You see and approve the calendar before anything publishes.

Content creation (graphics + short-form video)

Static graphics, carousels, and short-form video (Reels, TikToks) tailored to your brand. We do not use stock-photo soup.

Scheduling + publishing across platforms

Native scheduling tools per platform (no cross-posting from one to all — algorithms punish that).

Community management

We respond to comments + DMs in your brand voice within 24 hours during business days. Hand-off to your sales team for sales-qualified DMs.

Influencer or partner outreach (light-touch)

When relevant, we identify and reach out to local influencers or complementary brands for collabs. Not a full influencer-marketing service, but enough to capture obvious wins.

Monthly reporting

Engagement rate, profile clicks, DM volume, link clicks to site, follower velocity. Tied back to pipeline where we have visibility.

Transparent pricing

$1,200/month

Full management of 3-5 platforms with content creation, scheduling, community management, and reporting. Paid social is separate.

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Why DFW businesses choose Lead4U for social

We're honest about whether social will actually move the needle for you. A residential HVAC company is going to get more from Google Ads than from Instagram. A boutique fitness studio in Uptown is the opposite. Many agencies sell social to everyone because that's what they sell. We sell what we think will work for your specific business.

Our content is locally rooted. We name-check DFW neighborhoods, reference local events and seasons, and use real photography from your business when possible. Generic content gets generic engagement. Local-feeling content gets booked appointments.

We also keep the sales hand-off clean. When a DM gets sales-qualified — "can I book a quote?", "do you do residential?" — we route it to the right person on your team within minutes via Slack, email, or a CRM webhook. Speed-to-respond is the silent killer of social-sourced leads.

Who this works best for

Social marketing pays off for some businesses and is a waste for others. You're a strong fit if:

How we deliver

A 30-day onboarding, then steady monthly rhythm.

1

Brand + channel audit

Week 1: review existing presence, define 2-3 clear content pillars, decide which 3-5 channels to focus on, agree on brand voice.

2

Content kickoff shoot

Weeks 2-3: source or schedule photo/video assets, build first month's calendar, get your sign-off.

3

Launch + manage

Month 2 onward: publish on cadence, monitor and respond to engagement, weekly internal optimization based on what's working.

4

Report + iterate

Last week of every month: written + recorded report, next month's calendar drafted, content pillar adjustments based on data.

Get a free strategy call about Social Media Marketing

Tell us where you are now and what you're trying to grow. We'll reply within 24 hours with honest next steps — even if those steps don't involve hiring us.

Or call (972) 314-5323. By submitting, you agree we may contact you about your inquiry. We don't sell your info or send spam — see our Privacy Policy.

Frequently Asked Questions

Real questions we get from prospects. Real answers.

How many platforms should I be on?

Almost always 3-5. The mistake we see most is being on 7-8 platforms with sub-par execution everywhere. Pick the channels where your customers spend time, do them well, ignore the rest. Most B2C clients land on Instagram + Facebook + TikTok; most B2B on LinkedIn + Twitter/X + maybe YouTube.

Do you create the photos and videos, or do I provide them?

Mix. We can produce graphics and edit short-form video using assets you provide (photos of your team, products, store, work). For ongoing content needs, the cheapest path is for someone on your team to send us 10-15 quick phone photos / clips per week — we handle production from there. We can also schedule periodic shoots for clients who want fully produced content.

Will you run paid social ads too?

That falls under our Google Ads / PPC service ($999/month flat). If you want both organic social management AND paid social campaigns, we discount the bundle. We do not bundle automatically — many clients want one or the other, not both.

How long until I see results?

Engagement metrics start moving in 30-60 days. Meaningful follower growth in 90+ days. Inbound DM-driven leads, if your business is the right fit for social, typically start within 60 days. Anyone promising viral content in 30 days is selling lottery tickets.

What if I don't want to be on TikTok?

Then we don't put you on TikTok. We pick channels based on where your customers actually are, not what's trendy. If you have a strong opinion about a platform we recommend (or one we don't), we listen — it's your brand.

Related services

Most clients pair Social Media Marketing with one or two of these.

Paid Social + Google Ads

Add paid social to amplify the organic content that's already working

Learn more

Brand Building

Get the brand voice + identity right before scaling content production

Learn more

SEO Services

Long-form blog content + social = a mutually reinforcing content engine

Learn more

Ready to talk?

Pick a 15-minute slot. No slide deck, no pressure. We'll tell you honestly if we can help.

Call (972) 314-5323

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