Google Ads Management in Dallas Without the Black Box

Transparent $999/month management. Your ad spend goes directly to Google. No markup, no minimum spend, no contract.

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Most Google Ads agencies charge a percentage of your ad spend, which means the more you waste, the more they make. We don't. We charge a flat $999/month for management, and your ad budget goes directly to Google. We win when your cost-per-lead drops, not when your spend goes up.

We've managed Google Ads accounts for HVAC companies in Mesquite, e-commerce brands shipping nationwide, B2B SaaS startups, and dozens of professional service firms across DFW. The pattern that works almost everywhere: tight account structure, ruthless negative keyword maintenance, and landing pages that match the ad intent. Most accounts we audit are leaking 30-50% of spend on the first three.

What's included

Every Google Ads engagement gets the same baseline. We don't tier services to upsell.

Account strategy + structure rebuild

Most accounts we inherit have campaigns mixing search intent. We restructure for clarity: one campaign per intent, granular ad groups, single-keyword ad groups where it matters.

Keyword research with negative seeding

We start with a 200-300 negative keyword list informed by 10 years of search-term data. This alone often cuts wasted spend by 20-30% in month one.

Ad copy testing across responsive search ads

Multiple ad variations per ad group with A/B headline + description testing. We rotate winners monthly based on conversion data, not click-through rate.

Landing page optimization (or builds)

The fastest CPC win is usually a better landing page, not a better ad. We audit yours and recommend changes; we can build new ones if needed.

Conversion tracking + offline conversion uploads

We set up server-side conversion tracking and (if you have a CRM) help you upload offline conversions so Google's machine learning optimizes for closed deals, not just leads.

Bid management + budget optimization

Smart bidding tuned to your actual ROAS or CPA target. We push budget into top-performing campaigns weekly based on what's actually converting.

Monthly performance review

Cost per lead, cost per qualified lead, ROAS by campaign, search-term mining, and recommendations for next month. Plain English. No "synergy" or "growth-hacking" jargon.

Transparent pricing

$999/month

Includes campaign strategy, build, ongoing optimization, ad creative, and reporting. Your ad spend is separate and goes directly to Google or Meta.

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Why DFW businesses choose Lead4U for Google Ads

We don't take a percentage of your ad spend. That sentence alone makes us different from most local agencies. Industry standard is 10-20% of spend. On a $10K/month ad budget that's $1-2K to the agency — and the agency has zero incentive to bring that spend down. We charge $999 flat regardless of whether you spend $2K or $20K. Our incentive is locked to your CPL, not your budget.

We're also platform-agnostic about advice. If your customers are on LinkedIn, we'll build LinkedIn campaigns. If your buyer is on Instagram, we'll run Meta. If Google Search is the right call, we'll run that. Most DFW Google Ads agencies only know Google because that's all they sell.

And we'll tell you when not to run ads. We've turned away potential clients whose offer wasn't ready for paid traffic — bad landing page, no follow-up process, unclear ICP. Spending $5K/month to send strangers to a broken funnel doesn't make either of us look good.

Is Google Ads right for you?

Paid traffic works best when fundamentals are in place. You're a strong fit if:

How we run accounts

Same 30-day onboarding rhythm for every new client.

1

Audit + benchmark

Week 1: deep dive into existing account, current CPL, search-term waste, landing-page conversion, conversion-tracking accuracy.

2

Restructure or build

Week 2: rebuild account structure, write fresh ad copy, deploy negative keyword list, install conversion tracking properly.

3

Launch + tune

Weeks 3-4: launch new campaigns, daily monitoring during the learning phase, adjust bids, kill underperformers fast.

4

Optimize + report

Month 2 onward: weekly bid + budget tuning, biweekly ad copy tests, monthly written report and recorded walkthrough.

Get a free strategy call about Google Ads & PPC Management

Tell us where you are now and what you're trying to grow. We'll reply within 24 hours with honest next steps — even if those steps don't involve hiring us.

Or call (972) 314-5323. By submitting, you agree we may contact you about your inquiry. We don't sell your info or send spam — see our Privacy Policy.

Frequently Asked Questions

Real questions we get from prospects. Real answers.

Why charge a flat fee instead of a percentage of ad spend?

Because percentage-based pricing creates the wrong incentive. If we make 15% of your $10K spend, we make $1,500. If we cut waste and bring your effective spend to $7K, we make $1,050 — we lose money for being good at our job. Flat fee aligns us with you: your CPL goes down, our income stays the same, and you re-up because the math works.

How fast will I see results?

Search ads can drive traffic the day they go live. Cost-per-lead optimization typically takes 30-45 days as Google's machine learning collects conversion data. Expect 2-3 months to find a stable, scalable position. We share weekly progress, not just monthly.

What's a realistic ad budget for DFW?

It depends on vertical and competition. Local service businesses in non-saturated suburbs can sometimes start at $1,500-2,000/month. HVAC, legal, medspas, and other high-CPC verticals usually need $5K+ to compete. Ecommerce varies wildly with margin and AOV. We'll tell you honestly during a free strategy call.

Do you also run Meta / Facebook / Instagram ads?

Yes — same flat $999/month if it's the only platform; we discount the second platform if you want both managed. Meta is great for top-of-funnel awareness, retargeting, and B2C verticals where buyer intent is more browse than search.

Will you build my landing page if needed?

We can. We typically scope landing-page builds separately because they vary so much. If you already have a competent designer or use a tool like Unbounce, we'll work with what you have and just recommend changes. The landing page is often the cheapest CPL win — don't skip it.

Related services

Most clients pair Google Ads & PPC Management with one or two of these.

SEO Services

Lower long-term CPL by building organic alongside paid

Learn more

Social Media Marketing

Organic + paid social as a top-of-funnel multiplier

Learn more

Listing Management

Make sure ads sending traffic to your GBP have a credible profile to land on

Learn more

Ready to talk?

Pick a 15-minute slot. No slide deck, no pressure. We'll tell you honestly if we can help.

Call (972) 314-5323

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